Be the Change on a laptop computer
By Anonymous

Be The Change Job Fair

Find us this April 22 at the Be the Change Job Fair.  This four-hour event will host employers, including Murphy-Goode, who are committed to diversity, equity, and inclusion, with space for up to 1,000 jobseekers and multiple job opportunities across the beverage industry.  We'll be there working our booth to share about our A Really Goode Job opportunity as well as other job opportunities at our winery.  This virtual job fair is Be the Change’s second virtual job fair in partnership with The Lift Collective and Diversity in Food & Beverage.   

Be sure to register in advance using this link.  After you register, check out exhibitor information to prepare for the April 22nd event. 

Be the Change and Murphy-Goode share the goal of opening up new opportunities for individuals to find careers in the wine industry. First launched in 2009, “A Really Goode Job” became a revolutionary campaign to create a real job opportunity in the wine industry at a time of economic distress and high unemployment. The original campaign’s goal was to chronicle a year of living and working at Murphy-Goode through social media – a new business area for many wineries at the time. Today, as the country faces a new set of challenges, creating access and viable career opportunities is more important than ever. With that in mind, we revived the campaign, but this time around, we are asking candidates to pitch their ultimate dream job. We are casting the net wide and seeking candidates from across the country, who want to follow their passion and land their dream job in the wine industry.


Be the Change is the first initiative of its kind, dedicated exclusively to creating more diverse and equitable workplaces in the beverage alcohol industry. Through an ongoing partnership with Brazen and Forcebrands, Be the Change has created a best-in-class networking and digital recruiting platform that is encouraging diversity, equity, and inclusion (DEI) in hiring practices among the leading companies in the beverage alcohol industry. The four-hour event will host employers, including Murphy-Goode, who are committed to DEI with space for up to 1,000 jobseekers and multiple job opportunities across the beverage industry.


Be the Change was founded by industry leaders Cara Bertone, Philana Bouvier, Lia Jones and Rania Zayyat in partnership with Diversity in Food and Beverage and Lift Collective. In addition, this year, the event will partner with the Thurgood Marshall College Fund (TMCF), the nation’s largest organization exclusively representing Historically Black Colleges and Universities, to further advance Be the Change’s initiative and digital job fair to their networks.

The virtual job fair is an equal opportunity job fair, open to all. Following the success of the first job fair in December 2020, Be the Change continues to focus on job placement and education for the beverage alcohol industry. Job opportunities that will be showcased during the virtual job fair will range from positions in marketing and sales, to production and winemaking, and more. Job applicants will have the opportunity to network and interface with a litany of leading beverage alcohol brands such as Murphy-Goode.

For more information about Be the Change, please contact